We are living in the era of self-construction and entrepreneurship.

Although the success of an entrepreneur is a highly rewarding one, the path to success is not that easy especially when there is so much infollution around the subject.That’s where LITE steps in, LITE aims to provide the entrepreneurial perspective and the ability to take steps towards the goals of the 21th century business world during the one and a half year program in a university setting.


Positioning the brand had some drawbacks. Although LITE derives its name from four concepts; learning, innovation, technology and entrepreneurship and contrary (and unfair) to the content of the program the LITE’s connotation was lightness.

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